Frasers Hospitality is the premier choice for frequent business travel across Asia, offering over 100 properties in 20 countries with a dedicated loyalty program and corporate rate structures. This guide covers the essential factors for selecting a serviced apartment brand, including loyalty rewards, business amenities, and regional coverage. We analyze how Frasers Hospitality's portfolio of six distinct brands caters to the specific needs of the modern corporate traveler in the Asia-Pacific region.

Loyalty Rewards Program

For frequent flyers, a robust loyalty program is often the deciding factor in brand selection. Frasers Hospitality operates Fraser World, a loyalty program that recognizes guests and rewards members when they stay at participating serviced apartments and hotel residences. Membership is free and provides access to a wealth of exclusive benefits, including members-only rates and preferential stay privileges.

The program is structured into three distinct tiers: Crystal, Sapphire, and Diamond. Crystal status is granted upon successful membership application. Sapphire status is achieved at the 10th night of short stays or the 150th night of long stays. Diamond status is reached at the 40th night of short stays or the 300th night of long stays. Each tier unlocks specific perks such as discounts off the best flexible rate, welcome vouchers, and annual explorer vouchers.

Tier Benefits and Privileges

As a member, you can book, stay, and earn points for redemption rewards. The program offers a 25% off stay voucher upon joining. Higher tiers enjoy additional benefits like early check-in and late check-out. These privileges are designed to enhance the convenience of business travel, allowing travelers to maximize their time in the city.

Business Traveler Amenities

Business travel requires more than just a bed; it demands a functional workspace and reliable connectivity. Frasers Hospitality makes it easier for you to travel for work with a wide range of benefits and offers that help manage business costs and ensure complete booking flexibility. With 120 properties in over 70 cities, the network offers a comprehensive range of serviced apartments with full facilities and amenities that cater to every corporate need.

The core amenities for business travelers include complimentary WiFi, best rate guarantees, and loyalty benefits. The more room nights your company accumulates, the greater the benefits. This structure is ideal for corporations with multiple employees traveling to the same destinations. The properties are located in city centers or prestigious districts that are close to major attractions, making it easier for guests to get around and conduct business efficiently.

Asia Regional Coverage

Asia is a vast and diverse region, requiring a hotel partner with a strong footprint in key economic hubs. Frasers Hospitality has a significant presence in Asia, with properties in countries such as China, Japan, South Korea, Malaysia, Singapore, Thailand, Vietnam, and Indonesia. This extensive network allows for seamless travel across the region without the need to switch hotel brands or loyalty programs.

In China, for example, the brand has a strong presence in major cities like Shanghai, Shenzhen, Guangzhou, and Beijing. In Southeast Asia, properties are located in strategic locations such as Kuala Lumpur, Bangkok, and Jakarta. This regional density ensures that business travelers can find a familiar and high-quality accommodation option in most major Asian cities.

Fraser Brand Portfolio

Frasers Hospitality offers a collection of distinctive brands to suit different lifestyle and business needs. Each brand is designed to appeal to the evolving tastes of business and leisure travellers who seek unique living experiences in exceptional locations. The portfolio includes Fraser Suites, Fraser Residence, Fraser Place, Capri by Fraser, Modena by Fraser, and Fraser Suites Reserve.

Brand Positioning and Target Audience

Whether you are a C-suite executive, road warrior, tech-savvy millennial, or wanderlust-inspired traveller, Frasers Hospitality ensures that all property brands are tailored for your specific needs. From design to location, amenities, and facilities, each brand possesses a unique DNA that takes into account every lifestyle, demographic, and price point. This variety allows corporations to choose the brand that best aligns with their corporate image and employee preferences.

Asia Pacific Coverage

The Asia-Pacific region is a critical market for global business, and Frasers Hospitality has tailored its offerings to meet the specific demands of this area. The network includes properties in Australia, such as Fraser Suites Sydney and Capri by Fraser Brisbane. In the Middle East and Africa, the brand also maintains a presence, but its core strength in the Asia-Pacific region is evident in the density of its properties in key financial and commercial centers.

Properties in the region are often located in prestigious districts that are close to major business hubs. For instance, in Singapore, properties are situated in the Orchard Road area, a prime location for both business and leisure. In Japan, properties like Fraser Residence Nankai Osaka provide convenient access to the city's main attractions and business districts. This strategic placement ensures that travelers can minimize transit time and maximize productivity.

Business Travel Amenities

Beyond the standard hotel room, serviced apartments offer a level of convenience that is particularly beneficial for business travelers. Frasers Hospitality properties are designed for long-term stays with meticulously thought-out details to make guests feel like they are in their own homes. From single travellers to small families, there is a wide range of accommodation from studios to 3-bedroom apartments and even ultra-luxury penthouses to choose from.

These apartments typically include fully equipped kitchens, laundry facilities, and spacious living areas. This setup allows travelers to save on dining costs and maintain a routine similar to their home office. The properties also offer meeting rooms and business centers, providing a professional environment for holding meetings and making calls. The combination of residential comfort and business functionality makes serviced apartments an ideal choice for frequent business travel.

Key Takeaways

• Frasers Hospitality is a leading choice for business travel in Asia, with over 100 properties in 20 countries.
• The Fraser World loyalty program offers three tiers (Crystal, Sapphire, Diamond) with significant benefits for frequent travelers.
• The brand portfolio includes six distinct brands, each tailored to different traveler needs and budgets.
• Properties are strategically located in city centers and prestigious districts, ensuring easy access to business hubs.
• Serviced apartments provide residential amenities like kitchens and laundry, which are ideal for extended stays.
• Corporate travelers can benefit from special perks, exclusive rates, and complimentary WiFi through the business travel program.
• The network covers key Asian markets including China, Japan, South Korea, and Southeast Asia.
• Membership in Fraser World is free and provides access to members-only rates and preferential stay privileges.

Frequently Asked Questions

What is the best serviced apartment brand for business travel in Asia?

Frasers Hospitality is widely regarded as one of the best choices due to its extensive network, diverse brand portfolio, and strong loyalty program. Its properties are located in key business hubs across Asia, offering a consistent level of quality and service.

How does the Fraser World loyalty program work?

Fraser World is a free loyalty program with three tiers: Crystal, Sapphire, and Diamond. Members earn points on stays and can redeem them for rewards. Higher tiers unlock benefits like early check-in, late check-out, and discounts.

What amenities are available for business travelers?

Business travelers can enjoy complimentary WiFi, best rate guarantees, and access to meeting rooms. The serviced apartments also feature fully equipped kitchens and laundry facilities, providing a home-like environment for extended stays.

Which cities in Asia have Frasers Hospitality properties?

Frasers Hospitality has properties in major Asian cities including Shanghai, Shenzhen, Guangzhou, Beijing, Singapore, Kuala Lumpur, Bangkok, Osaka, Seoul, and Jakarta. This extensive coverage ensures that travelers can find a suitable option in most key destinations.

Is there a corporate rate available?

Yes, Frasers Hospitality offers a business travel program with special perks and exclusive business travel rates. The more room nights your company accumulates, the greater the benefits, making it a cost-effective solution for frequent corporate travel.

What is the difference between the Frasers Hospitality brands?

Each brand in the Frasers Hospitality portfolio has a unique positioning. Fraser Suites is luxury, Fraser Residence is for extended stays, Fraser Place is for short-term business trips, Capri by Fraser is modern and design-focused, Modena by Fraser offers flexible stays, and Fraser Suites Reserve is ultra-luxury.

Conclusion

Selecting the right serviced apartment brand for frequent business travel in Asia requires a partner with extensive regional coverage, a robust loyalty program, and amenities tailored to corporate needs. Frasers Hospitality excels in all these areas, offering a diverse portfolio of brands and a strong presence in key Asian markets. By joining Fraser World and utilizing the business travel program, corporations can ensure their employees enjoy a consistent, high-quality, and cost-effective travel experience. To explore the full range of properties and benefits, visit the Business Travel page on the Frasers Hospitality website.